The new YouTube feature Hype is a recent addition aimed at enhancing viewer interaction and creator support during live streams.
YouTube's new "Hype" feature was announced during the Made on YouTube event on September 19, 2024. It is designed to help smaller creators with fewer than 500,000 subscribers gain visibility. Viewers can use the "Hype" button, located under the "Like" button, to push a creator's video onto a leaderboard of the top 100 hyped videos. This feature aims to make it easier for new and smaller creators to be discovered. Additionally, YouTube plans to monetize the feature by allowing fans to purchase more "Hypes" in the future.
New creators can start earning money from their live streams even if they don’t have a huge following yet. The Hype feature allows smaller audiences to support creators financially, helping to build revenue streams early in their YouTube journey.
Hype promotes more interaction during live streams, making it easier for new creators to connect with their audience. This real-time interaction can help them foster a loyal and engaged community.
Since Hype messages or reactions are highlighted, it can encourage more people to actively participate in live streams. For new creators, this could lead to increased visibility as their streams become more dynamic and interactive.
By rewarding viewers for supporting them, new creators can create a positive feedback loop that encourages more people to join and participate in their streams, helping to accelerate their channel’s growth.
Overall, Hype is a great tool for new YouTube creators to monetize, engage with their audience, and grow their channel
s effectively.
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