PUMA stores across India temporarily changing their signage to "PVMA." Curious about the reason behind this move?

This bold change is a tribute to PUMA's newest brand ambassador, badminton superstar P V Sindhu. By reimagining their brand name as PVMA, they celebrate her incredible achievements and align with her legacy of excellence.

Puma's bold innovative marketing stratergry move aims to further its message of performance, passion, and lifestyle. Through this campaign, PUMA is not only honoring P V Sindhu but also inspiring the next generation of athletes in India. It is a bold reminder of the power of sports to transform lives and communities