Yes, you read that right — the platform that once prided itself on “no ads, no games, no gimmicks” is changing gears.
Not in your chats (yet).
Ads will roll out in the Updates tab — where you see Statuses and Channels.
That means your personal messages will still be ad-free… for now.
With over 1.5 billion daily users on WhatsApp’s Updates section, Meta sees a golden opportunity to monetize—without directly invading your chats.
Meta says ads will be non-personalized using basic info like:
Country/city
Language
Followed Channels
Ad interaction history
❌ No phone numbers or private chats will be scanned.
No, WhatsApp is still free to use.
But they are introducing paid subscriptions for Channel creators. So, if you run a channel — your audience may see promoted content or even pay for premium access.
Meta has paused WhatsApp ad plans before. But now, in 2025, they’re going full steam ahead with it.
This time, it’s official — and it’s here to stay.
Time will tell. But for now, your chats remain untouched. Still, the shift toward monetization is clear.
WhatsApp just took its biggest step toward becoming a full-on commercial platform.
Updates tab? More like a shopping mall in your pocket.
Enjoy the quiet while it lasts.
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💬 What’s your take? Cool with ads in the Updates tab — or is it time to switch platforms?
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