**vivo Takes the Throne: Marking a historic shift, vivo dethrones Samsung to become the leading smartphone brand in India by shipment volume (19% market share) in Q1 2024 (as per Counterpoint Research).

**5G and Camera Power vivo's Rise: Strategic focus on 5G technology, coupled with a strong "CMF" (Color, Material, Finish) design approach and competitive camera features, propelled vivo's success.

**India's Smartphone Market on an Upswing: The Indian smartphone market demonstrates positive growth with an 8% YoY increase in shipment volume and an 18% YoY rise in value.

**5G Dominates the Landscape: India's insatiable appetite for 5G continues, with 5G smartphone shipments reaching a record 71% share of the market in Q1 2024.

**Premium Segment Soars: The premium smartphone segment (>INR 30,000) witnesses significant growth, capturing a record 20% of volume and a staggering 51% of the market value, highlighting the increasing demand for high-end devices.

@vivo India